PARIS -- Stellantis has rebranded its European retail division as “Stellantis & You, Sales and Services” with the goal of having 25 percent its sales online by 2030.
The owned retail division, which Stellantis says is the second largest automotive distribution company in Europe, combines PSA Retail and Fiat Chrysler Automobile’s Motor Village. The two automakers completed their merger as Stellantis in January.
It will operate in 11 European countries plus Morocco. A revamped website offers new- and used-car sales, after-sale services, and rentals.
The UK division of PSA Retail, Robins & Day, will change its name to Stellantis & You, Sales and Services within the next year.
Most of the new vehicles currently available on the site are from former PSA Group brands Peugeot, Citroen, Opel and DS, although there are some Fiat models listed with 1 km, meaning they are likely dealer registrations. Used vehicles from non-Stellantis brands are also available.
Other services include spare-parts sales and an online tool for owners sell their cars to the retail division.
Buyers can continue to order new cars from each brand’s website. Those orders are generally linked to franchised dealers.
Stellantis has signaled its intention to revamp its sales and distribution model in Europe. It has notified dealers that it will scrap existing contracts after June 1, 2023. Premium brands including Alfa Romeo, Lancia and DS will move to an agency model, in which the automaker owns the stock rather than the franchised dealer.
In addition to aiming for 25 percent online sales, Stellantis’ retail division is also seeking to increase profitability by 50 percent by 2030. The division is led by Anne Abboud, senior vice president Stellantis retail.
It has 225 multibrand sites and 35 spare-parts warehouses operating under the Distrigo name.