BMW Group sales were up 1.3 percent to 858,762. BMW brand (plus 1.2 percent) and Mini (plus 1.7 percent) both saw positive growth. Market share remained largely flat at 7.3 percent, compared with 7.1 percent in 2020.
Newly formed Stellantis, which came into existence last Jan. 16 after the merger of PSA Group and Fiat Chrysler Automobiles, was just below the market level, with 2.38 million sales for a 1.8 percent (pro rata) decline. Market share was 20.2 percent market share, the same as in 2020.
VW Group remained Europe’s largest automaker by group, with 2.94 million sales, but sales fell by 3.7 percent, for a 25 percent market share, which was 0.6 percentage points below 2020’s figure.
Renault Group, Europe’s third-largest, had 1.09 million sales, sharply lagging the market with a 10.9 percent decline. Market share was 9.3 percent, a full percentage point less than in 2020.
Jaguar Land Rover sales were 149,784, down 6 percent. Land Rover sales were flat, losing 0.9 percent, but Jaguar slumped by 19 percent as a lack of new models hit demand.
Daimler also had a lackluster year, with sales of 678,574, an 11 percent decrease. Market share fell to 5.8 percent from 6.4. Mercedes also lost the global premium sales crown to BMW.
Other automakers had sharply divergent results. Ford, which is exiting most passenger car segments in Europe, had 523,907 sales for a 19 percent decrease, losing a full point of market share to 4.4 percent.
Volvo was up 1.1 percent to 289,301 sales, with market share flat at 2.5 percent. Nissan continued its slide, down by 14 percent on 249,232 sales. Mazda, which has partnered with Toyota on emissions, gained 4 percent to finish with 155,434 sales.
Only ACEA members’ sales were tallied in the manufacturer category, which excluded Tesla and Suzuki, although their sales counted in total registration figures.