BMW extends lead over Mercedes for premium sales title; Tesla closes in on Audi

BMW iX1 12.jpg — BMW increased EV sales by 92 percent with the iX1 electric SUV, shown, as a key sales driver.

January 12, 2024 09:43 AM

BMW in 2023 extended its lead over Mercedes-Benz as the world's top-selling premium brand, while fourth-place Tesla nearly overtook Audi for the third spot.

Featured Stories

Nissan goes full throttle on retail sales with revamped dealer compensation plan

The Japanese automaker will ditch about 20 performance-based metrics for a singular metric: new-car sales. The Nissan One program, which launches June 3, ties dealer variable margin to achieving retail volume goals.

Urvaksh Karkaria

Nissan goes full throttle on retail sales with revamped dealer compensation plan

Audi could launch U.S. production at 3 sites in response to Trump tariffs

Burkhard Riering

Audi could launch U.S. production at 3 sites in response to Trump tariffs

Automakers scramble to calculate U.S. parts content exempt from Trump tariffs

Automakers scramble to calculate U.S. parts content exempt from Trump tariffs

Congress Conversations: A live talk on auto parts tariffs at 11:30 a.m. EDT May 8

Terry Kosdrosky

Congress Conversations: A live talk on auto parts tariffs at 11:30 a.m. EDT May 8

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Nissan goes full throttle on retail sales with revamped dealer compensation plan

Live updates on tariffs: How the new auto parts duties work; Ford suspends guidance

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See More in Sales

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Compact SUVs solidify hold on Europe sales after Q1 results

New-vehicle prices on track to rise by 5% by year-end; March may mark high point for sales, NADA economist says

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