IAC spinoff Auria Solutions wins big from focus on premium automakers

Auria Solutions was formed in 2017 as a joint venture between interior specialists IAC Group and China's Shanghai Shenda to supply fiber-based soft trim and noise suppression solutions.  Already the No. 2 player in its segment after Autoneum, according to Auria's figures, the supplier in February opened a new plant in Vrable, Slovakia, which is about 20 km east of key customer Jaguar Land Rover's factory in Nitra. CEO Brian Pour, an American, was previously IAC's chief operating officer. He spoke with Automotive News Europe Correspondent Nick Gibbs about current industry trends and explained why the company focuses on premium automakers.