Why selling innovative wiper blades is not as easy as it sounds

ClearBlade says its twin-blade design makes better use of cleaning fluid on windshields.

Lindsay Chappell

July 24, 2021 04:00 AM

Not all the hot new technical innovations these days are about advanced autonomous driving and futuristic artificial intelligence-infused components.

Featured Stories

Toyota’s Ted Ogawa: Stretch life cycles to improve affordability

In an exclusive interview, Toyota Motor North America CEO Ted Ogawa said that affordability can be helped by stretching some vehicle life cycles.

Larry P. Vellequette

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Toyota’s Ted Ogawa: Stretch life cycles to improve affordability

100 Leading Women

Automotive News Leading Women talk mentorship, mental health at 2025 conference

100 Leading Women

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Automotive News Leading Women talk mentorship, mental health at 2025 conference

Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software

Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software

Tesla, Hyundai, BMW, Mercedes test smarter robots as manufacturing aims for human-free ‘dark factory’

Tesla, Hyundai, BMW, Mercedes test smarter robots as manufacturing aims for human-free ‘dark factory’

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Robotics execs hope for business boom from Trump-led reshoring — but it’s not that simple

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Robotics execs hope for business boom from Trump-led reshoring — but it’s not that simple

LeddarTech lays off 95% of staff amid cash crunch

Bosch plans multibillion-euro bond this month to fund investments, M&A

How humanoid robots could help auto manufacturers fill plant capacity

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