Automakers struggle bringing hydrogen cars to market

Jordan Choby, Toyota’s group vice president of powertrain engineering. — Jordan Choby, Toyota’s group vice president of powertrain engineering, believes multiple markets will develop for the automaker's fuel cell technology. (JERRY HIRSCH/AUTOMOTIVE NEWS)

May 07, 2025 12:00 PM

Jordan Choby, Toyota’s group vice president of powertrain engineering. — Jordan Choby, Toyota’s group vice president of powertrain engineering, believes multiple markets will develop for the automaker's fuel cell technology. (JERRY HIRSCH/AUTOMOTIVE NEWS)

ANAHEIM, Calif. — Automakers continue to work on hydrogen fuel cell development, although the effort has played second fiddle to battery technology and electric vehicles.

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