Technology

Hyundai using Roblox to reach the next generation of buyers

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Hyundai aims to “nurture long-lasting relationships with fans,” especially “young consumers.”
November 23, 2021 04:59 AM

In a future city envisioned by Hyundai Motor, streets are devoid of congestion and pedestrians. Cars travel freely down empty roads. Occasionally, a rival vehicle will sneak up from behind and cause a crash.

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