SUBARU STRENGTHENS BRAND IN EUROPE

WO

By:

Wim Oude Weernink & Mark Catterall

May 10, 1999 05:00 AM

Far Eastern automakers may have built up an enviable reputation for reliability, production efficiency and engineering quality. But they have failed to find an answer to one of the most crucial questions being asked of them: How to build their brands in Europe?

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