Columns

Did Piech's prodding revive Alfa?

Jason Stein is the publisher and editor of Automotive News.
July 07, 2015 05:00 AM

So now that the Alfa Romeo plan is more fully hatched and the strategy is clear -- horsepower and hair-raising versions come first, and mainstream models follow -- here's a nagging question: Do we have Ferdinand Piech to thank for all of this?

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