Editor’s note: An earlier version of this blog misspelled Hinrich Woebcken’s given name.
Volkswagen remains bullish on U.S. auto shows, including the one in Detroit.
Mercedes-Benz may be pulling out of the Motor City, but VW of America chief Hinrich Woebcken says he was pleased with the way things turned out at the North American International Auto Show in January.
"We had a very positive media feedback in Detroit," he said.
Indeed, Woebcken likes U.S. motor shows in general. He said VW's participation in the Chicago show last month was "very successful." He said the brand was "No. 1" in media coverage in the Windy City, where the North American debut of the Arteon was held.
Woebcken also loves New York, where VW will be in full force later this month.
But what if the Detroit show shifts to October in 2020 as appears likely?
"I heard about this, but I have not yet discussed this with my team yet," he said. "It would definitely change the calendar, which we have to think through."
Still, auto shows haven't lost their luster, as far as Woebcken and VW are concerned.
He says: "You can count on Volkswagen participating in the American exhibitions."