Automakers

How BMW is preparing its workforce for the EV era

BMW Ilka Horstmeier 2023
When asked how BMW is luring top tech talent, board member Ilka Horstmeier said: "The key is to offer a purposeful, interesting and attractive task."
November 09, 2023 05:00 AM

BMW, which has motoren werke, German for engine works, in its name, this week will end more than a century of engine production at its factory in Munich. It's the latest sign of the industry's rapid transition toward electrified drivetrains. Ilka Horstmeier is the board member in charge of adapting and augmenting BMW's workforce to make sure it's ready for the new era. She explained what the automaker is doing to upskill its current employees and shared how BMW is luring the digital, battery and electrification specialists it needs to thrive in the future. She discussed this and more with Automotive News Europe Managing Editor Douglas A. Bolduc.

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