This month’s Geneva auto show was notable for the absence of big-name automakers such as Ford, Hyundai, Opel, Jaguar Land Rover and Volvo, along with smaller brands such as PSA Group's DS Automobiles and BMW's Mini. All of them skipped a showcase that was once considered mandatory to attend. Their absence highlighted the big theme of 2019 and beyond for automakers in Europe and globally: cost-cutting.