Electric vehicle startups Aiways and Byton will use crossovers to enter the European market.
Aiways said its first model, the U5 compact crossover, will be available through a subscription scheme marketed online, with the first batch of vehicles to be delivered in Europe in August.
The U5 is powered by a 140-kilowatt (197 hp) electric drivetrain. It has a range of more than 400 km (248 miles).
Aiways said the U5 will be marketed in stores run by Europe's leading electronics product distributor, Euronics, in major cities across the continent.
German auto repair chain Alle Teile Umtauschen (ATU) will provide aftersales services for the U5, Aiways said.
Aiways said it will explore alternative ways to enable direct sales to European retail customers in the future.