Dacia boss sets his sights on the compact segments

Denis Le Vot, a longtime Renault-Nissan-Mitsubishi alliance executive, was tapped in 2020 by Renault Group CEO Luca de Meo to lead the automaker’s newly combined Dacia-Lada business unit. De Meo has charged Le Vot with expanding Dacia’s model range from small cars to the more profitable compact segments, starting with the new Jogger seven-seat family car, and continuing with the Bigster compact SUV -- all while keeping Dacia’s famously low base prices. He spoke with Automotive News Europe News Editor Peter Sigal at Renault’s headquarters outside of Paris.