Fiat will launch the new 600e in Germany, France and Italy by year end, with the rest of Europe to following in 2024.
Fiat will start sales of the small electric crossover in France in mid-October, with Germany and Italy to follow later that month.
Fiat prioritized Germany and France during the 600e's launch phase to try to capitalize on government incentives.
"We want to leverage the last months of full EV incentives in Germany," Fiat head of Europe Gaetano Thorel said.
Germany will reduce the maximum incentive on January 1, 2024, to €4,500 from €6,750.
The French government is also looking at changing its incentive program, which critics say greatly benefits EVs made in China, where production costs are lower.
The base version of the 600e, before government incentives, will be €36,490 in Germany, €35,900 in France, €35,950 in Italy. Thorel said "prices after incentives are in line with the average prices of hybrid small SUVs, about 30,000 euros."
The rollout plan mirrors that of the small crossover's platform mate, the Jeep Avenger small SUV, which has accumulated 40,000 orders since it debuted at the 2023 Paris auto show, the automaker said Tuesday, adding that more than 16,000 of those orders for the reigning European Car of the Year are for the full-electric variant.
Also like the Avenger, the 600 model family will include models with combustion engines even though both are initially being offered in their full-electric forms.
The mild hybrid variant, which will be called the 600 to distinguish it from the full-electric 600e, is due in the second quarter of 2024, targeting "countries where full electric mobility hasn't really taken off," Thorel said, adding that the fuel-driven powertrain will be available throughout Europe.