Automakers

How BMW -- with an EV focus -- saved Mini production in the U.K.

Mini Oxford 2023
BMW will invest in Mini’s 110-year-old plant in Oxford, England, tapping the UK government for support to secure the factory's future. (Bloomberg)
September 14, 2023 03:59 AM

BMW Group's decision to build the new Mini Cooper on two different platforms simultaneously has presented it with a challenge: how to combine the two in the same plant while ensuring the car is profitable.

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