As a Chinese company, Geely is subject to an unusual level of scrutiny, given concerns about data protection, China's human rights record and connections between the government and companies.
"There are a whole bunch of issues around governance and transparency, and the relationship between the state," the University of Cardiff's Wells said of Chinese companies in general. "We have seen that certain high-profile companies or people in China can be targeted by the state for political reasons, with quite profound effects."
Geely has pledged to be as transparent as possible as it becomes more international. "Geely Holding is often considered a dark horse in the automotive industry; however, I can say that we are an open book," Daniel Li recently told the German forum.
Geely does not offer any particular concerns on that front, analysts say, noting that foreign automakers have been working with Chinese companies for decades, and in turn companies such as BAIC (Mercedes) and Dongfeng (PSA Group) have held significant stakes in some of those companies.
Wells noted that, unlike other Chinese newcomers, Geely had entered the European market through brands seen as traditionally European, such as Volvo, Lotus and Smart.
"That has been quite a shrewd move," he said. "It takes a long time to build a brand presence in Europe."
Geely has also kept much design and engineering work within Europe, and respected Ford and Volvo veteran Peter Horbury has overseen Geely's design since 2011.
Analysts say it is very difficult to say how large the company could become, largely because many of its businesses have enormous potential that cannot be quantified yet.
Volvo, Geely's largest brand, is targeting sales of 1.2 million (up from about 700,000 in 2021) by 2025, while Polestar is aiming for 290,000 by that year, and Smart 150,000 by then.
Fletcher of IHS believes Geely could grow by 50 percent by 2027, but he added that the company has enormous upside potential for several reasons, partly because it has a "top-to-bottom" lineup, from motorcycles to mainstream compact cars to premium SUVs, and partly because so many initiatives have just been launched.
"They have done so many things in the last five to seven years, so the potential for growth is absolutely huge. But in the midterm to long term, it's got to be about profits to invest in the business," he said.
"They will continue to grow," he said. "It just depends on the rate of their trajectory."