Automakers

How Toyota gained share, became 'more resilient' in Europe

Toyota Europe Andrea Carlucci
Toyota could have sold 20 percent more cars so far this year in Europe had it not been held back by supply constraints, marketing chief Andrea Carlucci said.
September 13, 2022 04:00 AM

Toyota Europe has balanced supply chain difficulties with key launches in hot SUV segments to maintain sales at nearly the same level as last year in a market down 14 percent. As a result, the company's half-year market share, including Lexus, rose to 7.1 percent from 6.4 percent during the same period last year, according to figures from ACEA, nearly matching BMW Group. Automotive News Europe Correspondent Nick Gibbs asked Toyota Europe's Vice President of Product Strategy and Marketing, Andrea Carlucci, how the company achieved its success despite the multiple headwinds it has faced from growing inflationary pressures.

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