Automakers

Nissan counts on SUV and EV product offensive to spark rebound in Europe

For Nissan’s bold EV push to succeed it will need to convince customers in Europe to pay a premium price for a forthcoming crossover inspired by the Ariya concept (shown).
December 03, 2019 09:14 AM

Nissan is struggling in Europe. It recorded the biggest sales drop for any mass-market automaker operating in Europe for the first 10 months, with volume falling nearly a quarter.

Staying current is easy with newsletters delivered straight to your inbox.