Nissan counts on SUV and EV product offensive to spark rebound in Europe

For Nissan’s bold EV push to succeed it will need to convince customers in Europe to pay a premium price for a forthcoming crossover inspired by the Ariya concept (shown).

December 03, 2019 09:14 AM

Nissan is struggling in Europe. It recorded the biggest sales drop for any mass-market automaker operating in Europe for the first 10 months, with volume falling nearly a quarter.

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