Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • mercedes_eqs_int_11.jpg
      Daimler CEO expects solid returns from flagship EV
      batteries.png
      Korean battery makers agree to last-minute deal
      Volvo CFO Bjorn Annwall
      Volvo promotes Europe boss Annwall to finance chief
      Chipmaker Renesas resumes operations of damaged clean room
    • Tesla criticizes slow approval process for German factory
      Toyota debuts advanced automated driving
      Alfa Romeo Tonale launch delayed after new CEO demands better performance
      tesla camera story.jpg
      Tesla says interior cameras are not activated in China
    • Chipmaker Renesas resumes operations of damaged clean room
      4BIDEN-MAIN_i.jpg
      U.S. Senate readying legislation on semiconductors, Biden says
      Path out of chip shortage: New capacity, new thinking -- and patience
      Britishvolt's 30 gigawatt-hour plant in Blyth, England, is scheduled to start production in 2023.
      EV battery company Britishvolt looks for a SPAC deal
    • Toyota cuts estimated emissions for full-hybrid Yaris Cross SUV
      Alfa Romeo Tonale launch delayed after new CEO demands better performance
      NUtoyota1.jpg
      Toyota touts GR 86's sleeker design, higher power
      HummerSUV-MAIN_i.jpg
      GMC to launch electric Hummer SUV in 2023
    • Audi's plant in Gyor, Hungary, VW Group's biggest engine factory, built 1.6 million engines in 2020.
      VW brand will phase out combustion engines, CEO says
      The sales rollout of the ID4 is starting in Europe, the U.S. and China
      The UK's conflicting stance on EVs
      Valeo joins Bosch, GM, others in pledge for carbon neutrality
      GMEVBarra-MAIN_i.jpg
      GM aims to stop selling gasoline vehicles by 2035 in carbon neutrality pledge
    • Spain offers private and business drivers subsidies to buy EVs
      Stellantis brands dominated van sales in EU in 2020, figures show
      VW cars Germany
      German sales rise 36% in March but fall 6% in the first quarter
      Audi car sales
      German auto industry gets spring boost as orders rise
    • Volvo CFO Bjorn Annwall
      Volvo promotes Europe boss Annwall to finance chief
      andersson.jpg
      Bo Andersson steps down from Yazaki
      John-Krafcik-bloomberg.jpg
      Krafcik leaves Waymo after 5 years as CEO
       Daimler's new chairman, Bernd Pischetsrieder, with Manfred Bischoff
      Daimler's shareholders approve former BMW, VW CEO Pischetsrieder as chairman
    • Geneva Auto Show
    • Frankfurt Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Mobility
    • Segment Analysis
    • Latest Launches
    • Supplier Spotlight
    • Europe By The Numbers
    • Path out of chip shortage: New capacity, new thinking -- and patience
      Apple, Nio, other auto newcomers get creative to avoid Tesla's 'production hell'
      How Amazon, Google are transforming the auto industry
      EV-only future looks closer than ever in Europe
    • Ford of Europe plans more changes to reposition business for EV-focused future
      Renault CEO bets on 'winning horses' for turnaround
      Nvidia CEO says software will soon define the car, drive profit
      Tavares: Keeping PSA, FCA merger on track an 'incredible' achievement
    • Spain offers private and business drivers subsidies to buy EVs
      Nidec Serbia
      Nidec plans $1.8B European electric motor hub
      Britishvolt's 30 gigawatt-hour plant in Blyth, England, is scheduled to start production in 2023.
      Britishvolt eyes Canada for home to new battery factory
      Tesla criticizes slow approval process for German factory
    • Toyota debuts advanced automated driving
      Argo AI-MAIN.jpg
      Self-driving startup Argo AI, backed by VW and Ford, may go public to boost funding, report says
      John-Krafcik-bloomberg.jpg
      Krafcik leaves Waymo after 5 years as CEO
      Lilium air taxi.jpg
      German flying taxi startup Lilium to float in U.S.
    • Smart EQ ForTwo electric being charged
      Minicars race toward electric future
      EVs make huge gains helped by incentives, tougher CO2 rules
      EVs, surging SUVs to hit Europe's biggest segment
      Wagons hold market share, but costly EV shift looms
    • Alfa Romeo Tonale launch delayed after new CEO demands better performance
      VW adds sporty crossover with Taigo
      17266_Kia_EV6_GT-Line_0.jpg
      Kia adds powerful GT to EV6 lineup
      Audi Q4 e-tron prototype.jpg
      Audi's entry-level EV, the Q4 e-tron, starts production
    • Vitesco's optimism about EV shift grows as spinoff nears completion
      How GKN is transforming to gain from e-powertrain shift
      Marelli CEO expects e-powertrains to provide long-term boost
      Veoneer boss expects to reach key milestone this quarter
    • Europe sales by model, February: Tesla, Ferrari, Lotus, Aston Martin rise despite down market
      Top 10 sellers by market, 2 months: Skoda Octavia makes the cut in 18 out of 27 countries
      Nissan Qashqai
      Turkey sales, February: Nissan, Fiat, Skoda report strong gains
      Russia sales, February: Market bounces back with small increase
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
    • Volvo Google infotainment
      Volvo expands upon positive Google experience
      Volvo front grille
      Volvo targets top talent in U.S., China with generous parental leave policy
      Great Wall ORA R1 at 2019 Shanghai auto show
      ZF exec on why China's auto shows will survive
      The sales rollout of the ID4 is starting in Europe, the U.S. and China
      The UK's conflicting stance on EVs
    • Understanding the impact of design on marketing, brand and user experience
      Ex-Aston Martin CEO Palmer calls on UK to intensify battery commitment
      Why Apple must target the $230B luxury car market
      Apple car: Who will build it? Magna Steyr possible candidate
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
    • mercedes_eqs_int_6.jpg
      view gallery
      12 photos
      Mercedes EQS Interior
      Green Peugeot 308 1.jpg
      view gallery
      17 photos
      Peugeot 308
       bmw_i4_6.jpg
      view gallery
      6 photos
      BMW i4
       aygo_x_6.jpg
      view gallery
      15 photos
      Toyota Aygo X Prologue
    • koenigsegg-gemera-front-quarter-passenger-01.jpg
      view gallery
      14 photos
      Koenigsegg Gemera
      view gallery
      21 photos
      Fiat New 500
      view gallery
      11 photos
      Aston Martin V12 Speedster
      view gallery
      13 photos
      Audi A3 Sportback 2020
    • At the Beijing show, sales rebound and EV boom mix with murky outlook
      3BEIJING-MAIN_i.jpg
      Beijing show to highlight competition for local EV makers
      Beijing auto show delayed due to coronavirus
      Maserati will unveil Ghibli hybrid at Beijing show
    • view gallery
      11 photos
      Mercedes-Benz Vision EQS
      view gallery
      11 photos
      Renault Captur
      view gallery
      5 photos
      Mercedes-Benz AMG GLB 53
      view gallery
      10 photos
      Mercedes-AMG GLE 53 Coupe
    • view gallery
      8 photos
      VinFast Lux SA2.0 SUV
      view gallery
      8 photos
      VinFast Lux A2.0 sedan
      view gallery
      9 photos
      Seat Tarraco
      view gallery
      7 photos
      Toyota Corolla station wagon
    • view gallery
      4 photos
      Nio ET Preview
      view gallery
      7 photos
      Infiniti Qs Inspiration concept
      view gallery
      5 photos
      BMW 3-series LWB
      view gallery
      9 photos
      Mini Clubman
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress Conversations
    • ANE Shift
    • ANE Rising Stars
    • ANE Eurostars
    • ANE Leading Women
    • Watch Again
      • July 9: EU green deal in the COVID-19 new normal
      • July 16: Assisted or Autonomous Driving
      • July 23: Challenges in Electrification
      • July 30: The Road Ahead for Europe
    • Meet the 2020 winners
    • Watch the 2020 Rising Stars awards again
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: Cloud: A springboard for future competitiveness
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automakers
May 05, 2020 06:48 AM

Nissan says it will stay in Europe

Automaker will shrink operations in the region, reports say

Nick Gibbs
Reuters
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Nissan will focus its efforts in Europe on the Qashqai, shown in its  N-TEC version, and the Juke.

    LONDON -- Nissan has pushed back against reports that it plans to reduce operations in Europe to focus on SUVs as part of a global turnaround plan.

    Nissan will rely on its two best-selling SUVs, the Qashqai and Juke, to maintain a presence in Europe while selling its factory in Barcelona, Spain, according to sources.

    In a statement to Automotive News Europe, Nissan said it "remains fully committed to strengthening our product lineup in Europe as part of our ongoing efforts to make the business more competitive."

    The launch of the new-generation Juke small SUV in November was the first step in renewing its European passenger car lineup, Nissan said.

    Europe was Nissan's worst performing region financially in the nine months to the end of December, when it lost the equivalent of 222 million euros, company records show. The company has only had one profitable year in its European region, which includes Russia, since 2012.

    Nissan's sales in Europe are heavily dependent on the Qashqai and Juke, both of which are built in its factory in Sunderland, England, the UK's biggest car plant.

    The Qashqai is its European best-seller, with sales of 42,590 in the first three months, down 31 percent, according to JATO Dynamics market researchers. Juke sales dropped 19 percent to 15,025. Nissan's total European sales fell 26 percent to 86,205 through March.

    Nissan unveiled a new stamping line at the Sunderland plant in March in preparation for production of the third-generation Qashqai.

    The new Qashqai is expected to arrive in 2021 and will be available with hybrid and plug-in hybrid versions, sources have said.

    Sunderland built 325,243 cars in the financial year to the end of March, down 22 percent, company figures show.

    Reports last year said Nissan was exploring the sale of its plants in Sunderland and Barcelona, with the Barcelona plant most at risk.

    Production at the Barcelona plant fell 38 percent in the financial year to the end of March to 55,022 vehicles after it lost the Pulsar compact car in 2018 and the combustion engine version of the NV200 van in 2019.

    The plant will also lose the Mercedes X-Class pickup based on the Nissan Navara. It also builds the slow-selling Renault Alaskan pickup.

    Nissan Europe is expected to rely more heavily on models built in Japan in the future. It will import the new X-Trail to Europe from Japan this year after dropping plans to build the midsize SUV in Sunderland,

    Exports of Nissan cars to Europe from Japan grew 32 percent to 37,101 in the 12 months to the end of March, Nissan figures show. The EU and Japan are phasing out auto tariffs as part of a free-trade deal.

    Nissan is expected to announce its restructuring plan on May 28. Its strategy will be to free resources from underperforming businesses so Nissan can eventually channel more resources into the U.S., Chinese and Japanese markets, sources told Automotive News, a sister publication of Automotive News Europe.

    RECOMMENDED FOR YOU
    Daimler CEO expects solid returns from flagship EV
    Recommended for You
    Daimler CEO expects solid returns from flagship EV
    Daimler CEO expects solid returns from flagship EV
    Musk's Las Vegas tunnel is like a Tesla amusement park ride
    Musk's Las Vegas tunnel is like a Tesla amusement park ride
    Renault names management team members for new Dacia-Lada unit
    Renault names management team members for new Dacia-Lada unit
    Cloud: A springboard for future competitiveness
    Sponsored Content: Cloud: A springboard for future competitiveness
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • 2020 Media Kit
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Geneva Auto Show
        • Frankfurt Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Mobility
      • Segment Analysis
      • Latest Launches
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress Conversations
        • Watch Again
          • July 9: EU green deal in the COVID-19 new normal
          • July 16: Assisted or Autonomous Driving
          • July 23: Challenges in Electrification
          • July 30: The Road Ahead for Europe
      • ANE Shift
      • ANE Rising Stars
        • Meet the 2020 winners
        • Watch the 2020 Rising Stars awards again
      • ANE Eurostars
      • ANE Leading Women
    • More
      • Publishing Partners
        • Capgemini: Cloud: A springboard for future competitiveness
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us