PSA's DS brand comes out of Citroen's shadow

DS Automobiles was spun off from Citroen in 2014, but it took until 2018 before its first brand-specific model, the DS 7 Crossback compact SUV, went on sale. The smaller DS 3 Crossback, which will have an electric version of parent PSA Group's CMP architecture, was launched last year. Four more DS models are expected in the next four years. CEO Yves Bonnefont spoke with Automotive News Europe Correspondent Peter Sigal about how DS is forging its own identity as an upscale brand.