Volvo seeks 'sweet spot' in fast-evolving vehicle ownership model

Volvo proved how serious it was about adapting the long-standing vehicle ownership model when it created a new position on its top management board in March specifically focused on developing direct business relationships with consumers. Longtime Volvo executive Lex Kerssemakers has the task of combining the best parts of the current model with new ideas that have already raised concerns both inside and outside the automaker. Kerssemakers outlined how he will tackle these challenges in an recent interview with Automotive News Europe Managing Editor Douglas A. Bolduc.