Volvo sets tough goal for car subscriptions arm

Volvo wants its car subscriptions arm to more than double sales this year. The ambitious target comes after Care by Volvo already doubled sales in 2020. The man tasked with propelling the virtual retail specialist toward the tougher goal is Magnus Fredin, an e-commerce veteran who was named Care by Volvo boss last August. He discussed the four-year-old business’s next steps with Automotive News Europe Managing Editor Douglas A. Bolduc.