Automakers

Volvo's Polestar brand intensifies Tesla challenge with 'powerful little beast'

Ingenlath says the Polestar 2 will be the "foundation" of the subbrand.
May 13, 2019 06:18 AM
Meet the boss

Name: Thomas Ingenlath
Title: Polestar CEO
Age: 55
Main challenge: Luring customers away from the Tesla Model 3 with the Polestar 2.

Polestar has signaled its intention to challenge Tesla's early leadership in the fledgling niche for full-electric premium midsize models that cost between 40,000 and 60,000 euros. The 402-hp Polestar 2 (right), which CEO Thomas Ingenlath calls a "powerful little beast," will go into production next year. Ingenlath explained why China and Norway will be the Polestar 2's top markets and outlined the role he will play in the Volvo subsidiary's bid to attract new investors during an interview with Automotive News Europe Managing Editor Douglas A. Bolduc.

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