Volkswagen Group subsidiary Cupra aims to double sales in 2022.
That would lift Cupra's sales to nearly 160,000, up from 79,300 last year, according to company figures, a level that would challenge Jeep and Mazda in Europe, based on their volumes last year.
In the first month of 2022, Cupra's sales in Europe were up 47 percent to 5,458, according to figures from Dataforce.
Cupra CEO Wayne Griffiths also wants the brand to double its revenue this year 5 billion euros, which would be a big jump for a unit that celebrated its fourth birthday this week.
Cupra started in 2018 as a performance subbrand of VW unit Seat. It became a stand-alone marque with the arrival of the Formentor compact crossover in 2019.
Griffiths, who leads both Seat and Cupra, said Tuesday that along with the combustion-powered Tavascan compact SUV, due in 2024, and Urban Rebel small electric hatchback, due in 2025, Cupra would also launch two electrified models.
They will arrive “staggered in between the Tavascan and the Urban Rebel,” Griffiths said, adding they will be “fully electric or plug-in hybrid,” and will "attract a different type of customer in a different segment” from Cupra's current range.
The brand is led by the Formentor, which accounted for 69 percent of Cupra's 2021 sales.
Cupra's other models are the Born electric compact hatchback, as well as derivatives of the Leon compact hatchback and Ateca compact SUV from Seat.
Cupra's top sale market in 2021 was Germany (see table, below).