Why Hyundai's hot streak in Europe is set to continue

Michael Cole, the first non-Korean top boss at Hyundai Europe, helped the automaker to increase its market share by a full point in the first half. He did so with help from new products such as the full-electric Ioniq 5 and careful management of Hyundai's order bank to offset supply chain disruption. Cole is optimistic that Hyundai will continue to succeed in the second half despite the first signs of softening demand. He discussed this and more with Automotive News Europe Associate Publisher & Editor Luca Ciferri and Correspondent Andrea Malan.