Traditionally automakers go to great lengths to hide prototypes of future cars from the public. That tactic has put great value on pictures taken during testing, so-called spy shots, which get printed in magazines and online.
But automakers concluded that these early hints of what a new model will like look help to build excitement of the model's launch. Now their marketing departments are exploiting that by finding new ways to provide the public with their own spy shots.
This was very evident at this year's Goodwood Festival of Speed, taking place this weekend in the UK , where prototypes form as much as part of the new-car excitement as launches of new models such as the Aston Martin DBS Superleggera Volante and the McLaren GT.
Goodwood started with the event's organizer, Charles Henry Gordon-Lennox, the 11th Duke of Richmond, driving a disguised prototype of the upcoming Land Rover Defender up the event's signature 2-km hillclimb route.