Ford's missteps in Europe and how to fix them

The Puma small crossover shows that Ford can be a success in Europe with original design and sporty driving dynamics. (Stuart G W Price, www.S-P.tv)

A

By:

Automobilwoche

|

February 11, 2023 10:31 AM

Ford is radically changing its business model in Europe in a bid to become sustainably profitable in the region.

Featured Stories

Trump floats exceptions for auto parts facing 25% U.S. tariffs

Trump floats exceptions for auto parts facing 25% U.S. tariffs

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Who are the auto winners from Trump’s tariffs? It’s not that simple

Who are the auto winners from Trump’s tariffs? It’s not that simple

Tariffs could push up new-vehicle prices, testing limits of affordability

Tariffs could push up new-vehicle prices, testing limits of affordability

Latest News

Daily 5 report for April 14: Is anyone benefiting from tariffs?

Mini charts course to mainstream market with bigger, practical Countryman

Live updates on tariffs: Trump considers auto parts exemptions

Trump floats exceptions for auto parts facing 25% U.S. tariffs

Staying current is easy with newsletters delivered straight to your inbox.

See More in Columns

Column: Steering through the tariff maze

Column: M&A amid tariff turmoil — it plays differently for dealers

Column: Auto industry hunkers down amid tariff tumult

Dealership groups on 2025 top 150 list compete, consolidate and grow together

Staying current is easy with newsletters delivered straight to your inbox.