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Columns

Ford's missteps in Europe and how to fix them

The Puma small crossover shows that Ford can be a success in Europe with original design and sporty driving dynamics. (Stuart G W Price, www.S-P.tv)
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By:
Michael Knauer
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By:
Automobilwoche
February 11, 2023 10:31 AM

Ford is radically changing its business model in Europe in a bid to become sustainably profitable in the region.

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