Renault's path to value from volume

Renault is a leader in small cars with the Captur SUV, above, and the Clio hatchback. But CEO Luca de Meo wants to increase share in the more-profitable compact segments.

November 13, 2020 09:53 AM

"Value over volume" is Luca de Meo’s rallying cry in his plan to revive Renault. It’s a formula that has worked for crosstown rival PSA Group under Carlos Tavares, and even premium automakers such as Mercedes-Benz are now preaching a similar philosophy.

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