With that out of the way, he pointed out a number of interesting points about the 01:
- The car may be similar to the Volvo XC40 (it was originally planned to be built at Volvo's plant in Ghent, Belgium), but it has different suspension tuning (focused on comfort), fewer powertrain options (1.5 liter, three-cylinder, either full-hybrid or rechargeable) a different interior and just two color choices (blue or black).
- Battery-only range on the plug-in hybrid model is 70 km (44 miles), Visser said, more than the XC40 Recharge.
- The subscription price remains 500 euros ($600) a month, but the retail price and options are being calculated to take advantage of local incentives. For example, only the plug-in model is being offered, at 41,500 euros, to qualify for government incentives and scrapping programs.
- The 01 has a different, satellite-based navigation system than the XC40. It can be activated by voice-recognition software that Lynk & CO has named Frank. ("Hey Frank, take me to the closest pizza restaurant" was Visser's example.)
Lynk & CO has promoted sharing as a way for owners or subscribers (the automaker prefers to call them "members") to defray their total cost of ownership. The cars can be made available through the central screen or via an app.
Visser clarified the handover process: If you are looking for a car, the app will send a notification of which ones are available, and their prices (set by the owner). You then choose a car, without having to personally talk to the owner, and your app becomes a "key" to unlock it.
"It's a very simple handover transaction that doesn't need direct communication between the borrower and the lender," is how Visser described it.
The 01 is not being positioned as a lower-priced or de-contented XC40, Visser said, but rather as alternative transportation. "We are not targeting any specific brand, and of course not Volvo," he said. "We think we are also targeting people who wouldn't have bought a car, who might use public transportation or Uber."