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Why Volvo turned its CEO into a giant -- and a 'mini me'

Volvo Jim Rowan EX30 video 2023
Volvo CEO Jim Rowan took on giant size proportions to make key points in a film showcasing the automaker's smallest car, the EX30.
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By:
Douglas A. Bolduc
September 28, 2023 07:06 AM

Volvo has gotten nearly 2 million views on You Tube for a short film called "The Unboxing" that it made for the global debut of the EX30 small SUV.

Featured Stories

Toyota
Toyota’s Ted Ogawa: Stretch life cycles to improve affordability

In an exclusive interview, Toyota Motor North America CEO Ted Ogawa said that affordability can be helped by stretching some vehicle life cycles.

LP
By:
Larry P. Vellequette
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JB
By:
Jamie Butters
Toyota’s Ted Ogawa: Stretch life cycles to improve affordability
100 Leading Women
Automotive News Leading Women talk mentorship, mental health at 2025 conference
PH
By:
Paige Hodder
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CM
By:
C.J. Moore
Automotive News Leading Women talk mentorship, mental health at 2025 conference
Toyota
Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software
HG
By:
Hans Greimel
Toyota’s Arene, debuting in the 2026 RAV4, launches a new era of advanced software
Manufacturing
Tesla, Hyundai, BMW, Mercedes test smarter robots as manufacturing aims for human-free ‘dark factory’
PB
By:
Pete Bigelow
Tesla, Hyundai, BMW, Mercedes test smarter robots as manufacturing aims for human-free ‘dark factory’

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