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Why Volvo turned its CEO into a giant -- and a 'mini me'

Volvo Jim Rowan EX30 video 2023
Volvo CEO Jim Rowan took on giant size proportions to make key points in a film showcasing the automaker's smallest car, the EX30.
September 28, 2023 07:06 AM

Volvo has gotten nearly 2 million views on You Tube for a short film called "The Unboxing" that it made for the global debut of the EX30 small SUV.

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