Why Tesla may not need dealerships to win market share

Tesla deliveries Italy 2024 — New owners taking deliveries of their Teslas in Vercelli, northern Italy. Tesla customers often must travel a long way to pick up their cars from one of the company's stores. (ANDREA MALAN)

January 10, 2024 05:00 AM

MILAN -- Are dealers really crucial for selling cars? Tesla’s marketing and distribution system seems to prove otherwise.

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