PARIS -- Peugeot will reveal its Inception concept vehicle, which will hint at the Stellantis brand’s future design direction, at CES in Las Vegas on Jan. 5.
The concept “will give a taste of the next generation of models,” Peugeot said in a news release. The brand’s future models will be headlined by the next-generation 3008 compact SUV, which will be revealed next year.
Peugeot did not offer any images of the Inception. It said the concept would show how Peugeot is “taking advantage of ‘BEV-by-design’ next-generation electric platforms.” Those platforms include STLA Small, STLA Medium and STLA Large, with the first vehicles on the architecture expected to debut in early 2024.
Peugeot will become a full-electric only brand in Europe by 2030.
The Inception will be presented in Las Vegas by CEO Linda Jackson and design chief Matthias Hossann, former head of Peugeot’s concept cars. It was not displayed at the Paris auto show in October, where Peugeot’s offerings were led by the new 408 compact fastback.
Peugeot's last major concept vehicle was the E-Legend, a full-electric coupe shown in 2018 that evoked the 504 Coupe from the 1970s.
Even though the Inception will be revealed in the U.S., Peugeot has not said it will re-enter the North American market, which it left in the early 1990s.
Under PSA Group, which merged with Fiat Chrysler in 2021 to form Stellantis, the brand was to return to the U.S. by the mid-2020s in an effort to expand PSA’s reach beyond Europe. But that plan was superseded by the merger, which brought the U.S.-based Chrysler, Dodge, Jeep and Ram brands to the combined group.