China's BYD and MG Motor are poised to take part in the 2024 Geneva auto show, giving the event a much-needed boost after automakers such as Volkswagen, Stellantis and BMW said they would not be there.
BYD and MG would join Renault Group at the exhibition, which has not been held since 2019 after the 2020 show was abruptly cancelled at the start of the COVID-19 pandemic. Attempts to revive the show in the past three years failed because of lack of interest from automakers.
In China, BYD is close to overtaking Tesla as the top seller of battery-electric cars and the company aims to raise its EV sales in Europe to 800,000 units by 2030, taking a 10 percent market share, according to reports.
BYD confirmed to Automotive News Europe that it will be at the 2024 show. Its European sales were just 6,777 units through October, figures from Dataforce market researchers show.