Hyundai's Genesis GV70 aims to undercut midsize SUV rivals on price

Genesis GV70 front — The Genesis GV70 midsize SUV is built in South Korea and exported to Europe. The Hyundai Group's premium brand is starting sales in Europe this year, first in Germany, Switzerland and the UK.

October 21, 2021 04:00 AM

Genesis, Hyundai Group's new premium brand, is launching the GV70 midsize SUV at prices about 10 percent less than its main competition in the segment.

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