Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. People on the Move
February 06, 2023 05:06 AM

Volvo names new head of safety

Asa Haglund takes control of a division that aims to end collisions.

Douglas A. Bolduc
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Volvo safety center boss Asa Haglund

    Asa Haglund started at Volvo in 2004 as a crash analyst.

    Volvo Cars has named Asa Haglund the new head of its safety center, which plays a lead role in automaker's aim to eliminate all collisions in the future.

    Haglund, 46, started on February 1, Volvo said Monday.

    Haglund joined Volvo in 2004 as a crash analyst. During nearly 19 years with the company, she has also held key roles such as the manager of rear-end collisions and child safety, according to her LinkedIn profile.

    Volvo, which invented the three-point safety, has referred to its new EX90 electric flagship SUV as tits "safest model ever."

    One key feature in the car is an interior radar system designed to ensure that no one is unknowingly left behind in the car. One aim is to stop hot car deaths, which government statistics show have taken the lives of more than 900 children in the U.S. since 1998.

    Haglund succeeded Thomas Broberg, who had served as acting head of the safety center since last summer. He will return to his previous role as senior technical advisor for safety.

    Broberg took over leadership of the safety center after Malin Ekholm left the company to join California-based EV startup Rivian as vice president of chassis, dynamics and attributes.

    Ekholm congratulated Haglund on LinkedIn saying, "I could not think of a better person to lead this amazing team … congratulations to both Volvo and you Asa! This is going to be Awesome."

    Volvo R&D boss Anders Bell called Haglund the "perfect fit" to lead the safety center.

    "Our next generation of fully electric cars will further raise our standards in safety," he added in the release.

    Volvo has emphasized safety as one of the brand's unique selling points for decades.

    When the automaker launched its XC90 in 2015 it gave the premium large SUV two key safety systems as standard equipment.

    One was automatic braking if the driver is at risk of being involved in an accident at an intersection.

    The other was a system that protects the driver from serious injury if the car runs off the road. That includes front seats with a Volvo-patented shock absorbing structure designed to reduce the impact on the spine.

    For much of the 2010s, the automaker stated that its vision was that by 2020 no person should be killed or serious injured in a new Volvo. When asked whether it has been successful, the company has said that the pronouncement was "a vision" rather than a hard target.

    Haglund is now tasked with guiding the company toward its zero-collision future.

    "I'm very excited and proud of this opportunity to lead our Safety Center and to help further advance what safety means for Volvo Cars and the industry alike," Haglund said in the release.

    RECOMMENDED FOR YOU
    JLR names new boss for Jaguar brand ahead of EV shift
    Recommended for You
    Jaguar Rawdon Glover
    JLR names new boss for Jaguar brand ahead of EV shift
    Mazda's Masahiro Moro, left, is pictured with Akira Marumoto
    Mazda promotes company veteran Moro to CEO
    CharlesSanderson-MAIN.jpg
    Rivian's chief engineer returns to McLaren
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us