BMW bets on a Neue Klasse revival to catch Tesla

BMW Neue Klasse EV front 2.jpg — The Neue Klasse concept has some traditional BMW design elements such as a distinctive angle - the Hofmeister kink named for the designer of the original Neue Klasse - in the rear side windows and the dashboard screen.

By:

Reuters

September 03, 2023 03:29 PM

MUNICH -- BMW is once again turning to the "Neue Klasse" brand - this time as an electric vehicle - as the automaker seeks to replicate past successes to catch up with trailblazer Tesla.

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