LOS ANGELES — In a move to take online vehicle shopping to a new level, Hyundai and Amazon will partner on a digital storefront to sell the automaker's vehicles to consumers in the U.S.
Hyundai will be the first auto manufacturer to use Amazon's digital retailing tool to conduct a full end-to-end transaction. Buyers will be able to tap Amazon's digital shopping platform to select and finance a vehicle. The sales will be channeled through local dealerships.
"We learned through the pandemic how consumers were expecting to have a similar experience when buying a car or when they buy something else online," Jose Muñoz, Hyundai Motor North America CEO, told Automotive News during the Los Angeles Auto Show this week.
"Amazon was also looking into the car sales as one of the future opportunities, and I think we saw a win-win solution," Muñoz said.