Automakers

Mercedes to end Smart sales in U.S., Canada

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The Smart ForTwo electric city car will continue to be sold until 2024. Dealers say they can earn an average gross margin of 15 percent on sales, which are conducted under the traditional retail model.
April 29, 2019 10:09 PM

ATLANTA -- Mercedes-Benz will discontinue sales of its full-electric Smart brand in the U.S. and Canada.

The luxury automaker blamed a "declining micro-car market" in the U.S. and Canada, combined with high homologation costs.

U.S. Smart sales plunged 58 percent to 1,276 cars in 2018 compared with a year earlier. Smart went full electric starting with the 2018 model year.

Last month Mercedes and Smart parent Daimler said it was creating a joint venture with Zhejiang Geely Holding Group to build a new generation of Smart models in a purpose-built electric-car factory in China with global sales to begin in 2022.

Mercedes will continue to provide owners of gasoline-powered and full-electric Smart ForTwo models with access to service and replacement parts via Smart and authorized Mercedes-Benz dealers.

Even as Mercedes halts U.S. Smart sales, it is preparing to launch a series of electric models. The EQC compact crossover is expected to go on sale in the U.S. in 2020 and will be the first of a fleet of 10 full-electric EQ-branded vehicles.

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