Renault in talks with AutoNation for Alpine sports-car sales in U.S.

Renault may team up with AutoNation, the largest U.S. auto dealer group, to start sales of Alpine sports cars in the country, part of a plan to build out the brand that currently sells just a few thousand vehicles.

The French carmaker is also pursuing some other options for Alpine to move into North America, CEO Luca de Meo said. Renault has made Alpine, which was restarted in 2017 and makes only the A110 sports coupe, one of the pillars of its new strategy.

“It’s not easy because we are not present in the U.S. and we have to start from scratch,” de Meo said on the sidelines of Renault’s earnings presentation on Thursday.

Working with AutoNation, led by former Fiat Chrysler CEO Mike Manley, could take the form of a partnership that goes beyond placing cars in dealerships, he said.

The automaker is embarking on a sweeping overhaul after a tough twelve months marked by a costly withdrawal from Russia and a landmark deal to reshape its troubled alliance with Nissan. The manufacturer is reorganizing into five different units spanning EVs, combustion- and hybrid-engine assets, the Alpine sports-car brand, financial services and new mobility and recycling businesses.

The hard-won agreement with Nissan from earlier this month is clearing the way for Renault to work with new partners, including deals with China’s Zhejiang Geely Holding Group Co. and Qualcomm Inc.

The company is “not stopping here” on partnerships, de Meo said earlier during an analyst call.

AutoNation ranks No. 1 on Automotive News' list of the top 150 dealership groups based in the U.S., retailing 262,403 new vehicles in 2021.