Renault may team up with AutoNation, the largest U.S. auto dealer group, to start sales of Alpine sports cars in the country, part of a plan to build out the brand that currently sells just a few thousand vehicles.
The French carmaker is also pursuing some other options for Alpine to move into North America, CEO Luca de Meo said. Renault has made Alpine, which was restarted in 2017 and makes only the A110 sports coupe, one of the pillars of its new strategy.
“It’s not easy because we are not present in the U.S. and we have to start from scratch,” de Meo said on the sidelines of Renault’s earnings presentation on Thursday.
Working with AutoNation, led by former Fiat Chrysler CEO Mike Manley, could take the form of a partnership that goes beyond placing cars in dealerships, he said.